Wizlock

Wizlock Visual Identity

Art Director / Designer | 2017

Wizlock brand and visual identity. I was designed UI application, website, catalog, poster, and advertising Campaign during the course of four months in spring 2016. In this case, I tried to create new ideas for clarifying the concept of the project by considering the start-up nature of the project. Wizlock was a new startup which showed the user’s favorite content when turning on the mobile screen. The subject of this content was already selected by the user (sports, art, lifestyle, etc.) then scores were gained by reading that content and the user could use the scores as a reward. (generating coupons for online shopping websites or ordering food and etc.). For example, in one of the ads, there is a mobile in the hand showing a content about the Amazon jungle animals while the surrounding area is the Amazon jungle. A wild tiger and a delivery man holding pizza in his hands are shown in the corner of the frame.  Why?! Because you enter your favorite world through Wizlock and as you are enjoying it, your lunch will get closer to you with the gained score.

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