TIDA Airline

TIDA | Logo Design

The Tida Airlines, which is one of the new Iranian airlines, put the design of its logo on a competition in 2017. In Persian, Tida means the child of the sun and was the name of the mother of Cyrus the Great, the Achaemenid emperor. Based on the subject, yellow (sunlight) and violet (Achaemenid royal color) were selected as the main colors of the project. I had the inspiration to use the wings of the left statues in Persepolis (the Achaemenid capital) and the circular form of the sun. I designed the Farsi and English typography of the logo in an integrated and uniform way based on a similar structure and grid.

Logo Design

2016

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