RENAULT Talisman

Agency

Felesh

Role

Art Direction

Date

Jan 2016

The Renault Talisman is a large family car manufactured by the French car manufacturer Renault.

Advertising Campaign

A campaign for Renault’s new product (Talisman) in 2017. The client brief pointed out that the special feature of this car is its interior design. Unlike the usual simplicity of Renault products, the design of this new product was innovative, modern, and popular with the youth. After the ideation, the copy “The path is your life” was obtained. Such a slogan implied the concept that reaching the destination has always been a goal for travelers but it should be noted that enjoying the moments in the car while traveling can also be the unforgettable pleasures of the journey. The billboards of this advertising campaign were displayed in Tehran and some of the big cities in Iran.

 

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