Renault

Agency

Felesh

Role

Art Direction

Date

Jan 2016

The Renault Talisman is a large family car manufactured by the French car manufacturer Renault.

Advertising Campaign

For running the campaign of Renault new product (Renault Talisman) in 2017, the client brief pointed out that the feature of this car is its special interior design. Unlike the usual simplicity of Renault products, the design of this new product was innovative, modern, and popular with the youth. After the ideation, the copy “The Path Is Your Life” was obtained. Such a slogan implied the concept that reaching the destination has always been important for travelers but it should be noted that enjoying the moments in the car while traveling can be the unforgettable pleasures of our journey. The billboards of this advertising campaign were displayed in Tehran and some of the big cities in Iran.

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