AXE

AXE Runners

Art Direction

I was in charge of art director of Spray AXE, which is one of the Unilever sub-brands, in Magnolia Advertising Agency in 2014. A campaign was designed in form of producing a mobile game in accordance with the launch of their new products to engage the young audience. The location of this mobile game was in Tehran and its characters were two young parkourists competing with each other in the different area. The poster and video of this campaign were designed with the same idea in accordance with the game characters and colors of two new AXE sprays (Black and Gold). Surprisingly, more than 60000 people participated in this game for three months.

 

 

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