Creativity can solve any problem

George Lois | Art director, Designer

Branding is what people say about you, when you are not in the room.

Alireza Vaziri, Designer / Art Director based in California, USA. I believe Design is a way of changing the world to be a better place. A better world might have a different definition for different people: maybe a chair or an Interface for a pioneer application, each can make one’s world a better place to live in. My professional experience as a Creative/Art Director equipped me with collaborative skills and creative methods in design. It has opened up my eyes to the power of simplicity which can be achieved by eliminating the unnecessary in life. I am able to efficiently lead the creative process, and organize the ideation and implementation of a design project. One of my greatest passions is to seek ideas and opportunities that broaden the horizon of my vision and thoughts while I welcome challenging the obstacles and absolutely confront the inner voices telling me “just mind yourself.” As per the legendary Persian poet, Rumi said: “I came to you without ‘me,’ so come to me without ‘you’.”

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I have learned to think big but still care about the small details.

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  • Graduate Teaching Assistant | University of California, Davis
    2019 – present
  • Creative Director | Felesh Advertising Agency
    2015 – 2019
  • Art Director | Magnolia Advertising Agency
    2013 – 2015
  • Graphic Designer | Atibal Design Studio
    2012 – 2013
  • Graphic Designer | Persia Media(PMG) Advertising Agency
    2011 – 2012


  • MFA in Design, University of California, Davis | USA
  • B.A of Scene Design, University of Art, Tehran | Iran
  • Graphic Design diploma, Fine Arts School | Iran

Lecture / Workshop

  • Art Direction (workshop), Elmo Farhang University, Iran | 2017
  • How to design? (lecture), University of Art, Iran | 2017
  • Short History of Visual Communication (lecture), Honar Gallery, Iran | 2016
  • Design and Advertising (lecture), Arasbaran Cultural Center, Iran | 2016
  • Poster Design (workshop), Book Garden, Iran | 2015
  • Let’s design (workshop), Hoze Honari, Iran | 2014

what I’m into:

  • Design. User Experience. Poster. Creativity. Art Direction. Photography. Challenges. Technology. Design as it should be. Persian traditional music. Design thinking. Andrea Bocelli. movies. Ogilvy. Real Madrid. Traveling. Martin Scorsese. Art history. Disney. Singing. Game of thrones. Instagram. Salvador Dali. Action figure. Theatre. History. Play Station. Branding. Good design is invisible. Startups. Silicon Valley. Colors. Mother Nature. Freedom. Ancient Civilizations. Adobe Creative. Online shopping. Michelangelo.


  • UC Davis Dean’s Graduate Fellowship, USA | 2020
  • Selected designer for 5th International Poster Exhibition, Germany | 2020
  • Selected designer for CO|Show poster biennial, USA | 2019
  • Appreciated Designer at Moscow design Association Award, Russia | 2018
  • Appreciated designer at Graphic Stories design biennial, Cyprus | 2018
  • 2nd Winner in Cow international design festival, Ukraine | 2017
  • Appreciated in TeamMeli (National Soccer Team) design contest, Iran | 2017
  • Appreciated designer in PDP Visual communication exhibition, Serbia | 2017
  • Selected Designer for IGDS design exhibition, 5th Silver Cypress, Iran | 2016
  • Appreciated Designer at Persian garden poster exhibition, USA | 2016
  • International graphic design exhibition, 4th Silver Cypress, Iran | 2015
  • 1st Winner, Iranian best package design festival (Basteha), Iran | 2014
  • Spilet travel agency branding competition, Iran | 2013
  • Best scene design in Art Students Theater Festival, Iran | 2009
  • 1st Winner Telecomino Logo Design competition, Iran | 2008

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