Creativity can solve any problem

George Lois | Art director, Designer

I have learned to think big but still care about the small details.

A Designer / Educator based in Davis, California. I believe Design is a way of changing the world to be a better place. A better world may have a different definition for different people: perhaps an ergonomic chair or an Interface for a pioneer application, each can make one’s world a better place to live in. Over a decade of national and international professional and academic experience has equipped me with extensive collaborative skills and creative methods in Visual design. Being exposed to utmost sophistication revealed the power of simplicity to me which has enabled me to efficiently apply it in leading the creative processes and organizing the ideation and implementation of design projects. As a designer, my greatest passion is to view and visualize the depth of a phenomenon beyond its existence. In this journey, I welcome challenges and mainly confronting the inner voices telling me “just mind yourself.” As per the legendary Persian poet, Rumi said: “I came to you without ‘me,’ so come to me without ‘you’.”

Alireza is studying MFA in Design at the University of California, Davis. His current research is focused on understanding digital culture and its relation to design and technology. How decisions made by Silicon Valley executives, about new products or algorithms, have had huge and often unintended consequences for our everyday lives – our self-conception, the things we value, our ideas of beauty, the people we admire, the food we eat, the way we spend our time.

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