Creativity can solve any problem

George Lois | Art director, Designer

Branding is what people say about you, when you are not in the room.

Learn to think big but still care about the small details!

Design is a way of changing the world and challenging the nature to be a better place for the human beings. A better world might have a different definition for different walks of lives: maybe a beautiful modern bridge or a UI for a pioneer application and each can make one’s world a better place to live in. In the recent years, my extensive professional work experience as a creative art director equipped me with collaborative skills and creative methods for ideation. It has opened up my eyes to the beauty and power of simplicity, which can be achieved by eliminating the unnecessary. I must admit that one of my greatest passions in life is to seek ideas and opportunities that broaden the horizon of my vision and thoughts while I welcome challenging the obstacles and absolutely confront the inner voices telling me “just mind yourself”. A designer, should solve the problems and find ways to fight against voices that keep telling him: just think about yourself. As per the legendary Persian poet and philosopher, Rumi said: “I came to you without “me”, so come to me without “you”.

I have learned to think big but still care about the small details.

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  • Graduate Teaching Assistant | University of California, Davis
    2019 – present
  • Creative Director | Felesh Advertising Agency
    2015 – 2019
  • Art Director | Magnolia Advertising Agency
    2013 – 2015
  • Graphic Designer | Atibal Design Studio
    2012 – 2013
  • Graphic Designer | Persia Media(PMG) Advertising Agency
    2011 – 2012


  • MFA in Design, University of California, Davis | USA
  • B.A of Scene Design, University of Art, Tehran | Iran
  • Graphic Design diploma, Fine Arts School | Iran

Lecture / Workshop

  • Art Direction (workshop), Elmo Farhang University, Iran | 2017
  • Design Process (lecture), University of Art, Iran | 2017
  • Design like Design! (lecture), Arasbaran Cultural Center, Iran | 2016
  • Design and Advertising (lecture), Honar Gallery, Iran | 2016
  • Poster Design (workshop), Book Garden, Iran | 2015
  • Lets Study Design (workshop), Hoze Honari, Iran | 2014

what I’m into:

  • Design. User Experience. Poster. Creativity. Art Direction. Photography. Challenges. Technology. Design as it should be. Persian traditional music. Design thinking. Andrea Bocelli. movies. Ogilvy. Real Madrid. Traveling. Martin Scorsese. Art history. Disney. Singing. Game of thrones. Instagram. Salvador Dali. Action figure. Theatre. History. Play Station. Branding. Good design is invisible. Startups. Silicon Valley. Colors. Mother Nature. Freedom. Ancient Civilizations. Adobe Creative. Online shopping. Michelangelo.


  • UC Davis Dean’s Graduate Fellowship, USA | 2020
  • Selected designer for 5th International Poster Exhibition, Germany | 2020
  • Selected designer for CO|Show poster biennial, USA | 2019
  • Appreciated Designer at Moscow design Association Award, Russia | 2018
  • Appreciated designer at Graphic Stories design biennial, Cyprus | 2018
  • 2nd Winner in Cow international design festival, Ukraine | 2017
  • Appreciated in TeamMeli (National Soccer Team) design contest, Iran | 2017
  • Appreciated designer in PDP Visual communication exhibition, Serbia | 2017
  • Selected Designer for IGDS design exhibition, 5th Silver Cypress, Iran | 2016
  • Appreciated Designer at Persian garden poster exhibition, USA | 2016
  • International graphic design exhibition, 4th Silver Cypress, Iran | 2015
  • 1st Winner, Iranian best package design festival (Basteha), Iran | 2014
  • Spilet travel agency branding competition, Iran | 2013
  • Best scene design in Art Students Theater Festival, Iran | 2009
  • 1st Winner Telecomino Logo Design competition, Iran | 2008

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